With the changes of the times and the continuous improvement of living standards, people's consumption psychology has also changed. Now is not the time when companies can invest in the production of luggage products to sell profits. Perhaps it can be said that it is in an era of advertising effects, but it will not take long for advertisements to lead the market. With the maturity of consumer psychology, people began to chase the brand, and continue to loyal to the exclusive brand of self, a brand era began to fall. Perhaps in the future development, it is not a certain star who uses only one brand, but everyone uses one of their own brands. The word brand has appeared more and more in the consumer market, and more companies have begun to embark on the road of building brands and solidifying brands. The future development of the luggage market is the development of a brand.
Product category and sales channel changes
Luggage is no longer an item that appears as a daily tool, just as clothing is no longer used to protect the body from cold. They have already entered a fashion hall together and become the embodiment of fashion beauty. Luggage products are becoming more and more diversified, and the update cycle of styles is getting shorter and shorter. Consumers consider a variety of factors when choosing a bag. They need to match the occasions they want to attend, the clothes they want to match, the things they want to handle, and so on. Therefore, luggage companies have also begun to produce bags of different styles and different uses. Innovation will be an indispensable technical content in the future of a wide variety of luggage products.
Nowadays, the sales channels of luggage have begun to get rid of the connection of production, wholesale and sales of three different factories and enterprises. Start a cooperative agent or a model that integrates production, processing and sales. Moreover, many companies have gradually realized that large and full-scale product development concepts will lose market, and the production of luggage types with accurate market positioning and specialization can meet the consumption needs of specific occasions and truly reflect the core value of luggage. Moreover, nowadays, luggage companies have begun to adopt two channels of market entities and online stores, from the aspects of advertising, promotion, public relations, and bonus, to formulate a comprehensive and effective marketing strategy, and determine from the market positioning of products and different life stages. The focus of marketing. In order to achieve diversification of sales channels, the profit model continues to mature.
Business behavior breakthrough
Dealers have shifted from past wholesale operations to production and management or directly joined as agents until they begin to enter the ranks of brand management. Today's market competition is no longer a dispute over regional disputes and low prices. It is a dispute over consciousness, management disputes, talent disputes, service disputes, information disputes, and market share disputes. Therefore, this requires operators to pay more attention to the market, pay attention to information, and cultivate a business philosophy that is conducive to their own development. Get rid of the vicious competition between business operations, develop complementary advantages between enterprises, share resources, compete in cooperation, cooperate in competition, and finally achieve a win-win situation!